NEW BRAND: HELMSTEDT by Milk Agency

We proudly welcome HELMSTEDT to Milk Agency's brand list.

HELMSTEDT was founded by Emilie Helmstedt in 2018 and was first seen on the runway with the SS19 collection, Oceania. From the outset, the brand has received international recognition from i.a. Vogue, ELLE and Forbes.

HELMSTEDT works at the intersection between art and fashion – with the delight of the unexpected. The artistic approach is manifested in womenswear, sculptures, poems and from this year also a children’s collection. Each season’s whimsical universe starts from Emilie’s imagination and is brought to life in the HELMSTEDT design studio in Copenhagen – the Helmstedt House.

NEW BRAND: LYKKELAND ATELIÉR by Milk Agency

We proudly welcome LYKKELAND ateliér to Milk Agency's brand list. LYKKELAND Atelier was founded in 2022 by designer and creative enthusiast Heidie Lykke. Heidie has many years of experience in the fashion industry, and since 2008, she has been working to change the perception of what they call "curvy fashion." With LYKKELAND Atelier, their wish is to push the norms, contribute to more diversity, celebrate differences, and encourage all women to love themselves and their bodies.

LYKKELAND shapewear collection is designed to embrace your natural curves while boosting your confidence and self-love. Their shapewear provides a comfortable, smooth, and supportive fit without discomfort at the waist, back, or sides.

New brand: Scarlett Poppies by Milk Agency

We proudly welcome Scarlett Poppies to Milk Agency's brand list. Linda Augustsson, born and raised in Sweden, is the Creative Director and passionate soul behind Scarlett Poppies. With design and sewing merging as her hobby at a very young age, pursuing a future career within the fashion industry appeared as if it was written in the stars. She has spent the last two decades of her professional career living in India, working within the textile industry and and traveling the world. Each Scarlett Poppies garment is the result of her love for beautiful, well-made clothes and not least the efforts of our passionate and skilled tailors and artisans.

We wish you and your loved ones a Wonderful Christmas & a Happy New Year!
- All the best wishes for 2024!

New brand: Lune Active by Milk Agency

We proudly welcome Lune Active to Milk Agency's brand list. From their design studio in Amsterdam, Lune Active explores the power of simplistic shapes without compromising on quality. With a sharp eye for innovative fabric mixes, different structures, and feminine shapes.

The collections have a clean aesthetic with a soft touch: effortless and chic with a modern twist.

New brand: Norr by Milk Agency

We proudly welcome NORR to Milk Agency's brand list.. With a clean feminine approach to design NORR masters the art of creating strong contemporary ready-to-wear collections with attention to details.

By mixing materials in innovative ways, NORR create new expressions and push the boundaries of our Nordic approach. Inspired by a desire to create contemporary fashion we strive for perfection in creating a trans-seasonal wardrobe of feminine styles combined with the use of denim and leather.

New brand: Núnoo by Milk Agency

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We proudly welcome Núnoo to Milk Agency's brand list. Behind Núnoo are the two sisters, Pia and Naja. It all started back in 2015 with an idea to create bags you can’t live without.

The idea of ​​having bags in collections that suit different purposes; whether you are going to a party, training or need a new bag for work.

Núnoo have always been inspired by their girlfriends, the street scene and travels, which also makes all the bags unique and very personal for them.

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New Brand: Cras by Milk Agency

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We proudly welcome Crās to Milk Agency's brand list. Crās is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Crās takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability.


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NEW BRAND: MOLIIN by Milk Agency

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We proudly welcome MOLIIN to Milk Agency's brand list. MOLIIN was founded in 2013 by Lotte Moliin. The MOLIIN collection is always inspired by the lifestyle of the city the collection dress the modern women who seek a contemporary expression. The graphic design plays an important role as well as the casual and sporty approach in style. Each garment is rich in detail and has a personal touch.