Established in 2016 DAWNxDARE is a new collection for women, who dare take position and who highly value good quality of Life and dont mind paying a little extra for a nice quality. The idea behind the brand is to create a collection, that contains all the need-to-have pieces, you just feel like jumping into in the morning from early ”DAWN”, where you dress up in the most lovable hand knit with a great comfort and softness till late at night, where the party begins and the dresses need a more sexy edgyness ”DARE”. The brand has primarily put focus at silk, knits and leather. Natural materials where the quality is quite outstanding
DAWNxDARE is a simple easy concept, where you can experience timeless styles combined with the newest fashion tendancies added an edge. You will find strong fashion elements with a cool attitude. The collection will be characterized by exclusivity and modern timelessness and for this reason you will only find approx 35 selected styles pr season. We make production mainly in Italy and Europe to guarantee the production is made in harmony with EU standard for the environment .To full fill the concept of the brand, we have added lifestyle products such as aroma therapy candles, cushions and blankets etc,
DAWNxDARE wish to create an universe, where nothing has been left to chance and where no compromises have been made. It is all about lifestyle. The choosy customer, who ask for something extra, has to touch and feel that exclusitivity and a stronge personal look is at pride of place. We aim to hit a modern timelessness, where the styles can be used for many seasons. The unique styles we create in this brand, must have a exclusive timeless edginess - which together with the lovely hand knits and partyish dresses are the core essence in this new brand. To DAWNxDARE it is not all about age, but about strong personalities, who need space to shine. A collection that emphasizes and supports the personal identity of each individual woman.
Designer is Charlotte Vadum, who has a long career in the Danish/International Fashion business as well as her partner Vibeke Bernhoft on production /buying . The couple has been working along as business partners since 2005.